Many of the people I am privileged to work with on their quest for business ownership confront the inevitable question of “How can I do this if I have never done it before?” May I suggest that the focus should not be on the “HOW” but rather on the “WHY”. If you know your “WHY” you will be amazed at what you can achieve. nnnOver the years, I have observed that most people do not know their “WHY”. Do you know yours?nnnGerman philosopher Frederick Nietzsche once said, ‘He who has a why can endure any how.’ Knowing your WHY is an important first step in figuring out how to achieve the goals that excite you and create a life you enjoy living (versus merely surviving!). Indeed, only when you know your ‘why’ will you find the courage to take the risks needed to get ahead, stay motivated when the chips are down, and move your life onto an entirely new, more challenging, and more rewarding trajectory.nnnUltimately, living with purpose means focusing on things that matter most. Ironically, the things that matter most are rarely “things.” That said, while some people are in a position to trade the security of a regular salary in order to pursue a passion, many simply can’t—at least not in the short term or without violating core values (like paying off debt or providing for their family). But following the money and following your heart don’t have to be mutually exclusive. By shifting the lens in which you view what you are doing now, you can profoundly shift your experience of it. No matter what your job, you can draw meaning from it and find greater purpose through how you do what you do. If you don’t think you’re the kind of person you’d want to work with, then consider that it may not be because of the job you do each day, but your attitude toward it.nnIf you are not happy with your current trajectory, perhaps it is time to look inside and think about your WHY. I promise it will be worth your while!nnnIf you would like to hear the always engaging Simon Sinek talk about finding your WHY, click on the link below for a very enjoyable video:

Where does a business fit into your plan?

If you are motivated to talk about your WHY or HOW a franchised business can help you achieve it, please call me – 800.361.8292 or email me by clicking the logo below. I would be delighted to help you in any way I can.